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We imagine Google will go on to maneuver far from external indicators like backlinks and go far more in the direction of person knowledge indicators. This appears to have previously been carried out with YouTube: videos used to be rated depending on thumbs up, view count and opinions.
Even though backlinks and written content remain the dominant factor in Search engine optimization, in the last number of years Google seems to have been moving in direction of user responses alerts like engagement, retention and bounce premiums.
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